domain Industry
Verticals I've worked in
Growth systems, SEO strategy, and MarTech infrastructure built across four distinct industries — each with its own complexity and scale.
Fintech
Fintech & Digital Finance
Organic growth and MarTech infrastructure for JioFinance — spanning UPI, credit cards, personal loans, home loans, FDs, insurance, and more.
SEO
ASO
AppsFlyer
GA4 · GTM
Web-to-App
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BFSI
BFSI & Financial Services
Scaled monthly organic visits from 13M to 18M+ across flagship BFSI ecosystems. High-competition search strategy across banks, NBFCs, and insurers.
18M+ visits/mo
30K+ MQLs/mo
Performics
Publicis Groupe
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eCommerce
US eCommerce
50+ platform migrations, technical SEO at scale, and image search recovery across US eCommerce brands — from Shopify to Magento enterprise.
50+ migrations
56% keyword growth
Shopify · Magento
Commerce Pundit
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EdTech
EdTech
SEO and content strategy for EdTech platforms — structured content architecture, keyword targeting for high-intent learner queries, and organic funnel development.
Content Strategy
Keyword Architecture
Organic Funnels
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