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Technical Debt Resolution & Revenue Recovery (eCommerce Master Site)

The Challenge

A master eCommerce site faced severe acquisition blockers due to canonical loops, duplicate metadata, and blocked crawlers.

The Growth Solution

Full technical audit using Screaming Frog and GSC. Resolved canonical misconfigurations and removed duplicate content clusters.

The Outcome

Restored full crawl access to revenue-generating landing pages. Established an ongoing SEO QA System to prevent future regression.