Labs — The Armour Marketers Should Perp(f)lex-it-y

— A Thought from the AI Trenches

It’s been nearly three weeks since the Perplexity-Airtel gig during their coffee break — and whether they knew it or not, they served up more than caffeine. They gave people a taste of what AI-search engine workflows can do when they sneak into everyday work.

And let me tell you — I tasted it too.

One word: Labs.

One line: This model inside Perplexity Pro just unlocked a marketer’s fast lane.

The best use case I’ve had so far?

I used Labs to create a landing page preview in 15 minutes.

Not just a wireframe or headline suggestions — but an actual page skeleton, structured and styled enough to communicate the big idea.

(Okay, the actual content took me another 20–30 minutes to refine — but the heavy lifting? Done.)

Ironically, if I had sketched it by hand, it would’ve taken 10 minutes max.

But I know how this works — stakeholders want visible work, not napkin genius.

So the AI-version wins. It’s visual. Tangible. Presentable.

That’s the funny part — the tool didn’t just save time. It bought credibility.

And while that output wasn’t perfect, it was good enough to be scalable.

Imagine rolling out 10–20 landing page versions across campaigns — each tailored, each fast-tracked, each semi-validated by AI.

Suddenly, your bottleneck isn’t “who will build it” — it’s what do you want it to say?

This reminds me of something I wrote the other day in another blog:

“Even when your motorcycle makes a karrr sound — you’re either GPT-ing or Googling the noise and walking into the mechanic’s shop acting like you know what’s wrong.”

That’s the power of these tools now.

They don’t just solve problems — they turn you into someone who can show up differently. Faster. Sharper. Slightly overconfident, maybe. But in a good way.

Whether it’s landing pages, mockups, lead magnets, scripts — you name it — there’s a Labs, a GPT, a plugin, or an obscure AI startup that probably does it already.

This is the new builder’s mindset.

You don’t need to be a techie — you need curiosity and clarity.

And the humility to ship “version 1” with a tool, not your ego.

I don’t have a big, bold takeaway here.

But if you’re a marketer, content builder, or strategist — go play with Perplexity Labs.

Maybe the real “armour” isn’t skill or scale.

Maybe it’s knowing where the AI shortcut is — and how to drive it before the road changes.

PS: Call it FOMO, call it future — either way, it’s real. Don’t be the one explaining why you didn’t try it.