It's been nearly three weeks since the Perplexity-Airtel gig — and whether they knew it or not, they gave people a taste of what AI-search engine workflows can do when they sneak into everyday work.
One word: Labs. One line: This model inside Perplexity Pro just unlocked a marketer's fast lane.
I used Labs to create a landing page preview in 15 minutes. Not just a wireframe — but an actual page skeleton, structured and styled enough to communicate the big idea.
Ironically, if I had sketched it by hand, it would've taken 10 minutes max. But stakeholders want visible work, not napkin genius. So the AI-version wins. It's visual. Tangible. Presentable. The tool didn't just save time — it bought credibility.
Imagine rolling out 10–20 landing page versions across campaigns — each tailored, each fast-tracked. Suddenly, your bottleneck isn't "who will build it" — it's what do you want it to say?
This is the new builder's mindset. You don't need to be a techie — you need curiosity and clarity. And the humility to ship "version 1" with a tool, not your ego.