Building growth systems that connect marketing to business outcomes. I work across organic acquisition, performance marketing, analytics and technology to help digital businesses acquire customers, improve conversion journeys and scale sustainably.
Bringing together strategy, execution, data and technology to solve acquisition challenges.
I work at the intersection of marketing, product, analytics and engineering to build growth systems that deliver measurable business outcomes.
My experience spans fintech, BFSI and e-commerce, across organic acquisition, app growth, paid media, conversion optimisation and marketing measurement.
From improving search visibility and app discovery to connecting web journeys with app attribution, I focus on making acquisition more efficient, measurable and repeatable.
My background combines SEO with performance marketing, MarTech architecture, analytics, automation and creative thinking. I enjoy turning complex growth challenges into clear priorities, practical systems and better decisions.
A career shaped by creative thinking, technical problem-solving and commercial growth.
Built a reusable JSON-LD framework for fintech products and asset management pages, bringing consistency to structured-data implementation.
Planned website migrations with redirect mapping, pre-launch validation and technical architecture checks to protect organic visibility through platform changes.
Audited an e-commerce platform and resolved canonical issues and duplicate-content clusters to consolidate ranking signals and improve crawl efficiency.
Diagnosed image URL mapping issues after migration and created reusable templates to generate search-friendly filenames and alt text from product attributes.
Built a go-live QA process using reusable checks for robots directives, Core Web Vitals, GTM/GA4 and pre-launch technical compliance.
CXL Institute - Comprehensive growth marketing covering experimentation, analytics, and conversion optimisation.
Google Skillshop - Data collection, processing, configuration, and reporting.
Outskill - AI applications across marketing, product, and operations.
Open to conversations about acquisition strategy, organic growth, marketing systems, product discoverability and the technology that makes growth scalable.
connect@rohanjawal.com