Rohan Jawal
Organic Growth Manager
Growth Manager specialising in web-to-app journeys, full-funnel measurement, and technical visibility for BFSI & eCommerce platforms.
person About
Organic Growth Manager
I operate at the intersection of marketing, product, and engineering.
Over the last 7+ years, I've built scalable organic acquisition systems across BFSI and eCommerce — from 18L+ monthly visits in Tier-1 finance ecosystems to 23L+ organic app installs and structured web-to-app attribution at JioFinance.
My focus is simple: build growth engines that reduce dependency on paid channels and scale predictably.
My titles have always said "SEO" — but I've self-taught my way into data analytics, web development, MarTech architecture, performance marketing, CRO, and automation. Skills far exceed the designation.
timeline Journey
From storytelling to scalable growth
Phase 1 — Foundation, Early Learning
Creative & Media Foundation
Pursued BMM (Advertising specialisation) while working with advertising agencies and event management companies. Working on films, short formats, and on-ground campaigns taught narrative thinking, consumer psychology, and disciplined execution.
Phase 2 — 2019–2024
Technical SEO & eCommerce Scale
Transitioned into SEO and digital growth across agencies and in-house eCommerce ecosystems.
Phase 3 — 2024–Present
BFSI & Platform Growth Leadership
Driving Organic, App, and Platform Growth at JioFinance in the BFSI ecosystem.
work Projects
Growth systems I've built
Structured Data & Rich Results Optimisation
Engineered a modular JSON-LD framework combining Organization, MobileApplication, and FinancialProduct schemas for a fintech platform and AMC website.
Enterprise Platform Migration (WP → Magento)
Led migration strategy for multiple brands, executing precision 301 redirect maps to preserve 95%+ link equity with pre-launch speed and architecture validation.
Technical Debt Resolution & Revenue Recovery
Full technical audit of a master eCommerce site. Resolved canonical misconfigurations and duplicate content clusters to consolidate ranking signals.
Image Search Recovery via Automation
Diagnosed image URL mapping breakage post-migration. Built automated formula templates to bulk-generate SEO-friendly filenames and alt text from product attributes.
Scalable Launch Protocol & QA Standardisation
Engineered a Go-Live QA System replacing manual checks with reusable validation templates for Robots.txt, CWV, GTM/GA4 and pre-flight compliance.
edit_note Writing
Latest from the blog
workspace_premium Certifications
Continuous learning
AI Generalist Accelerator Program — Outskill
Outskill
AI applications across marketing, product, and operations. Practical workflows for non-technical professionals navigating the AI-first environment.
Google Analytics Certification
Google Skillshop
Data collection, processing, configuration, and reporting. Advanced segments, custom dimensions, and attribution modelling.
Growth Marketing Mini Degree
CXL Institute
Comprehensive growth marketing covering experimentation, analytics, and conversion optimisation across acquisition, activation, and retention.
mail Connect
Let's build something
together
Growth challenges, collaborations, or conversations about systems, search, and strategy.