Building Scalable Organic & App Growth Systems
Growth Manager specialising in Web-to-App journeys, full-funnel measurement, and technical visibility for BFSI & eCommerce platforms.
About me
Organic Growth Manager
I operate at the intersection of marketing, product, and engineering.
Over the last 7+ years, I’ve built scalable organic acquisition systems across BFSI and eCommerce — from 18M+ monthly visits in Tier-1 finance ecosystems to 15L+ organic app installs and structured web-to-app attribution at JioFinance.
My focus is simple:
Build growth engines that reduce dependency on paid channels and scale predictably.
My journey in
From Storytelling to Scalable Growth
Phase 1
Creative & Media Foundation
Pursued BMM (Advertising specialization) while working with advertising agencies and event management companies.
My journey began in media production and brand activations.
Working on films, short formats, and on-ground campaigns taught me narrative thinking, consumer psychology, and disciplined execution.
I learned how audiences move.
That insight now shapes how users move through digital funnels.
Phase 2
Technical SEO & eCommerce Scale (2019–2024)
Transitioned into SEO and digital growth across agencies and in-house eCommerce ecosystems.
Key focus areas:
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50+ platform migrations with minimal ranking loss
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56% keyword growth through structured content mapping
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40% organic lead increase through intent alignment
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Technical debt resolution and crawl efficiency optimisation
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Image search recovery via automation systems
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QA protocols to reduce post-launch errors by 70%
This phase shaped my systems-first thinking.
Phase 3
BFSI & Platform Growth Leadership (2024–Present)
Currently driving Organic, App, and Platform Growth in the BFSI ecosystem.
Highlights:
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18M+ monthly organic visits scaled across financial platforms
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30K+ MQLs and ~2.5K SQLs per month in high-intent categories
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15L+ organic app installs delivered
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25K+ installs directly driven from web-to-app journeys
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28L+ search impressions supporting structured acquisition
Built and governed:
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AppsFlyer attribution systems
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CleverTap lifecycle tracking audits
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Web-to-app contribution frameworks
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Hybrid rendering strategy (CSR/SSR/SSG balance)
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Migration risk management at enterprise scale
Organic is now a stable, measurable growth channel — not a support function.
GROWTH IMPACT
18M+ Monthly Organic Visits Scaled
- 15L+ Organic App Installs Delivered
- 30K+ MQLs Generated Per Month
- 95%+ Link Equity Preserved in Enterprise Migrations
70% Reduction in Post-Launch Technical Errors
50+ Successful Platform Migrations Managed
Certifications
