Image Search Recovery via Automation

The Challenge:

A post-migration traffic leak resulted in a sharp drop in organic image sessions (a key visual discovery channel)

The Growth Solution:

Diagnosed the “breakage” in image URL mapping. Instead of manual fixes, designed automated formula templates to bulk-generate SEO-friendly filenames and Alt text based on product attributes.

The Outcome:

Recovered nearly all lost organic image sessions within 3-5 months, fully restoring a critical visual acquisition channel in 12 weeks.

About The Author

Rohan Jawal

Started in 2019, not as an expert (because, c’mon — does that actually exist?). Just someone who got hooked on the puzzle: figuring out search, tweaking sites, and seeing what actually moves the needle. From technical SEO and content to making eCommerce less painful — and yes, wading into wild, competitive spaces where Google seems to have a sense of humor. Now? I build SEO systems that (sometimes) work, toy with automation, and wring insights from analytics — until everything changes again. It’s a forever beta. So, I don’t claim to have The Answers, just a knack for questioning whatever’s “proven.” At this point, chasing improvement is the only constant.

The Challenge:

The Growth Solution:

The Outcome:

About The Author

Rohan Jawal

Related Posts