The beginning. Two years across EdTech, food commerce, and multi-client agency SEO — learning what works, building the first automation habits, and developing the pattern recognition that everything else is built on.
The Context
My SEO career started at GBIM Technologies as an SEO Executive in March 2019, managing technical SEO across 5+ concurrent client accounts spanning ed-tech and eCommerce. I then moved to Mobaccs India as an SEO Analyst, where the scope shifted to in-house platforms — an ed-tech product and a food commerce platform — giving me direct ownership of organic strategy without client intermediaries.
These were the years of figuring it out. No big teams, no agency playbooks handed down from above. Just a problem, a tool set, and the pressure to show results.
What I Did
At GBIM Technologies (Mar 2019 – Jun 2020)
Managed technical SEO across 5+ concurrent client accounts in ed-tech and eCommerce. Delivered 45% keyword ranking growth and a 10% domain authority uplift through structured link-building programmes and on-page optimisation. Also built automated reporting dashboards — my first real push to reduce manual work through systems, even at this early stage. The multi-client environment forced me to develop structured workflows early; you cannot manage 5 accounts manually without building repeatable processes.
At Mobaccs India (Jun 2020 – May 2021)
Managed organic strategy for two in-house platforms — an ed-tech product and a food commerce platform. This was different from agency work: I owned the full stack — technical audits, content optimisation, search visibility roadmaps — and reported directly into product decisions. Provided search trend analysis to product teams to support user acquisition strategy, which was my first experience of translating keyword data into product inputs. That connection — between what people are searching for and what a product should do — became a core part of how I think about growth.
Key Results
45% keyword ranking growth across managed accounts. 10% domain authority uplift through structured link-building. Automated reporting dashboards built and deployed. Full-stack SEO ownership across EdTech and food commerce in-house platforms. Search intelligence integrated into product team decision-making cycles.
What EdTech Taught Me
EdTech SEO in India is a high-intent, high-competition environment — every course, exam, and certification keyword is contested by aggregators, institutes, and established brands. Working in this vertical taught me the importance of search intent precision: not all traffic is equal, and optimising for curiosity queries when you need enrolment intent is a common and expensive mistake. The food commerce side taught me speed — product catalogues change fast, and SEO has to move with them. Together, these two years gave me the pattern recognition that informs every audit, strategy, and content brief I have written since.