work Projects

Growth systems I've built

End-to-end case studies across structured data, platform migrations, technical SEO, automation, and web-to-app attribution.

Structured Data

Structured Data & Rich Results Optimisation

Engineered a modular JSON-LD framework combining Organization, MobileApplication, and FinancialProduct schemas for a fintech platform and AMC website.

check_circle Reusable templates cut time-to-market for new product launches. Improved organic CTR across the portfolio.

Migration

Enterprise Platform Migration (WP → Magento)

Led migration strategy for multiple brands, executing precision 301 redirect maps to preserve 95%+ link equity with pre-launch speed and architecture validation.

check_circle Low-downtime transition. Zero ranking loss. Faster, scalable infrastructure.

Technical SEO

Technical Debt Resolution & Revenue Recovery

Full technical audit of a master eCommerce site. Resolved canonical misconfigurations and duplicate content clusters to consolidate ranking signals.

check_circle Restored crawl access to revenue pages. Built ongoing SEO QA system.

Automation

Image Search Recovery via Automation

Diagnosed image URL mapping breakage post-migration. Built automated formula templates to bulk-generate SEO-friendly filenames and alt text from product attributes.

check_circle Recovered all lost organic image sessions within 3–5 months.

QA System

Scalable Launch Protocol & QA Standardisation

Engineered a Go-Live QA System replacing manual checks with reusable validation templates for Robots.txt, CWV, GTM/GA4 and pre-flight compliance.

check_circle Zero-error deployments across 50+ sites. 70% fewer hotfixes.

Attribution

Web-to-App Attribution Framework

Built AppsFlyer attribution systems, CleverTap lifecycle tracking audits, and web-to-app contribution frameworks driving 25K+ installs from web journeys.

check_circle Organic is now a stable, measurable growth channel.