We’ve now reached the letter J in our A to Z Digital Marketing Glossary.
This section explores concepts like JavaScript SEO, joint ventures, journey mapping, JSON-LD, and just-in-time strategies—all practical tools and techniques that help optimize visibility and personalization.
Let’s dive in.
1. JavaScript SEO
What is JavaScript SEO?
Optimizing websites built with JavaScript so search engines can crawl, render, and index them properly.
Brief Explanation of JavaScript SEO
Think of it as making sure Google can “see through the code” and actually understand the page content.
Example of JavaScript SEO
Using server-side rendering or dynamic rendering to ensure content appears to both users and search engines.
Related Words to JavaScript SEO: Rendering, crawling, indexing, technical SEO
2. Joint Venture Marketing
What is Joint Venture Marketing?
A collaboration between two businesses to promote each other’s products or services.
Brief Explanation of Joint Venture Marketing
It’s like two neighbors throwing a block party—each brings their audience, and both benefit.
Example of Joint Venture Marketing
A SaaS company partners with a digital agency to co-host a webinar and share leads.
Related Words to Joint Venture Marketing: Partnerships, co-marketing, collaborations, brand alliances
3. Jump Link
What is a Jump Link?
A hyperlink that takes users to a specific section of the same page.
Brief Explanation of Jump Links
They work like an elevator inside a skyscraper—directly taking you to the right floor instead of climbing stairs.
Example of Jump Links
On a long glossary page, a “Back to Top” link jumps users to the beginning.
Related Words to Jump Links: Anchor links, navigation, UX, on-page SEO
4. JSON-LD
What is JSON-LD?
A structured data format (JavaScript Object Notation for Linked Data) that helps search engines understand page content.
Brief Explanation of JSON-LD
It’s like giving Google a cheat sheet that explains your website’s details in plain, structured form.
Example of JSON-LD
Adding JSON-LD schema to a recipe page so Google can display cooking times and ratings in search results.
Related Words to JSON-LD: Schema markup, rich snippets, structured data, SEO
5. Just-In-Time Marketing
What is Just-In-Time Marketing?
Delivering marketing messages at the exact right moment in a customer’s journey.
Brief Explanation of Just-In-Time Marketing
It’s like offering water to a runner right when they hit a water station—not too early, not too late.
Example of Just-In-Time Marketing
Sending a push notification for a discount code when a user is about to abandon their cart.
Related Words to Just-In-Time Marketing: Personalization, automation, behavioral targeting, customer journey
6. Jargon in Marketing
What is Jargon in Marketing?
Industry-specific words or phrases that may confuse people outside the field.
Brief Explanation of Jargon in Marketing
It’s like speaking a secret language—helpful among experts, but alienating for newcomers.
Example of Jargon in Marketing
Using terms like “CTR, CPA, MQL” in a beginner-facing article without explanation.
Related Words to Jargon in Marketing: Terminology, communication, glossary, clarity
7. Journey Mapping
What is Journey Mapping?
Visualizing the steps a customer takes when interacting with a brand.
Brief Explanation of Journey Mapping
Think of it as a travel itinerary—marking every touchpoint from awareness to purchase (and beyond).
Example of Journey Mapping
A retail brand maps how customers discover products on Instagram, visit the website, and make a purchase.
Related Words to Journey Mapping: Customer journey, user experience, funnels, touchpoints
8. Judicious Retargeting
What is Judicious Retargeting?
Thoughtful and balanced remarketing to avoid overwhelming users with repetitive ads.
Brief Explanation of Judicious Retargeting
It’s like reminding someone politely once or twice, instead of chasing them down the street.
Example of Judicious Retargeting
Showing a user 3–4 relevant ads over a week instead of bombarding them 20 times a day.
Related Words to Judicious Retargeting: Retargeting, frequency capping, ad fatigue, PPC strategy
9. Job Title Targeting
What is Job Title Targeting?
Displaying ads to users based on the job titles listed in their profiles (e.g., LinkedIn).
Brief Explanation of Job Title Targeting
It’s like sending flyers to only “CEOs” or “Marketing Managers” in a neighborhood.
Example of Job Title Targeting
A B2B SaaS company runs LinkedIn ads targeting “IT Directors” for enterprise solutions.
Related Words to Job Title Targeting: B2B marketing, audience targeting, LinkedIn Ads, segmentation
10. JavaScript Tracking
What is JavaScript Tracking?
Using JavaScript code snippets to monitor user actions on websites.
Brief Explanation of JavaScript Tracking
It works like CCTV for your website—tracking clicks, scrolls, and behaviors for analysis.
Example of JavaScript Tracking
Installing a JavaScript snippet from Google Analytics to track visitor interactions.
Related Words to JavaScript Tracking: Analytics, event tracking, cookies, user behavior
Conclusion
That wraps up Digital Marketing Terms starting with “J.”
From JavaScript SEO and JSON-LD to Journey Mapping and Just-In-Time Marketing, these terms highlight how modern marketing blends technology, timing, and targeting to create impact.
Continue following the series to explore the next set of terms in our A to Z Digital Marketing Glossary!
