We’ve arrived at the letter I in our A to Z Digital Marketing Glossary.
This set focuses on impressions, influencers, indexing, intent, and interactive experiences—all crucial for audience reach and engagement.
Let’s break them down.
1. Impressions
What are Impressions?
The number of times an ad, post, or piece of content is displayed to users.
Brief Explanation of Impressions
Think of them like “billboard views”—each time someone passes by, it counts, even if they don’t stop.
Example of Impressions
A Facebook ad is shown 5,000 times in a week, generating 5,000 impressions.
Related Words to Impressions: Reach, views, CPM, ad metrics
2. Influencer Marketing
What is Influencer Marketing?
Partnering with individuals who have a strong online following to promote products or services.
Brief Explanation of Influencer Marketing
It’s like hiring a trusted friend to recommend your product to their entire social circle.
Example of Influencer Marketing
A fitness influencer promotes protein shakes on Instagram to their 100K+ followers.
Related Words to Influencer Marketing: Social media marketing, endorsements, brand partnerships, UGC
3. Inbound Marketing
What is Inbound Marketing?
A strategy focused on attracting customers with valuable content instead of pushing ads at them.
Brief Explanation of Inbound Marketing
It’s like setting up a magnet—drawing people in by offering what they’re already looking for.
Example of Inbound Marketing
A company runs a blog, podcast, and free eBook to attract leads organically.
Related Words to Inbound Marketing: Content marketing, lead generation, SEO, demand generation
4. Indexing
What is Indexing?
The process by which search engines store and organize website content after crawling it.
Brief Explanation of Indexing
It’s like a library catalog—organizing books (webpages) so they can be found later.
Example of Indexing
A new webpage gets crawled and indexed by Google, making it searchable within days.
Related Words to Indexing: Crawling, ranking, search engine, SERPs
5. Infographics
What are Infographics?
Visual content that presents information, data, or knowledge in a simplified and engaging way.
Brief Explanation of Infographics
They’re like storytelling posters—mixing images and text for easy understanding.
Example of Infographics
A marketing agency designs an infographic showing SEO best practices for beginners.
Related Words to Infographics: Visual content, content marketing, shareable content, design assets
6. Internal Linking
What is Internal Linking?
The practice of linking to other pages within the same website.
Brief Explanation of Internal Linking
Think of it as building hallways inside your digital “house”—guiding visitors from one room to another.
Example of Internal Linking
A blog post about “Email Marketing” links to another post on “Automation Workflows.”
Related Words to Internal Linking: Site structure, anchor text, navigation, SEO strategy
7. Interactive Content
What is Interactive Content?
Content that requires users to engage actively, such as quizzes, polls, or calculators.
Brief Explanation of Interactive Content
It’s like turning a lecture into a game—users learn while participating.
Example of Interactive Content
A real estate site offers a “Mortgage Calculator” where users input numbers to see monthly payments.
Related Words to Interactive Content: Gamification, engagement, content marketing, user experience
8. Intent-Based Marketing
What is Intent-Based Marketing?
A strategy that targets users based on signals of their purchase intent.
Brief Explanation of Intent-Based Marketing
It’s like offering an umbrella right as someone starts looking up at the rainclouds.
Example of Intent-Based Marketing
A shopper searches for “best running shoes,” and brands show ads with buying options immediately.
Related Words to Intent-Based Marketing: Buyer intent, predictive marketing, PPC, customer journey
9. IP Targeting
What is IP Targeting?
Delivering ads or content to users based on their IP address location.
Brief Explanation of IP Targeting
It works like sending mail to a specific house—directly reaching people by digital address.
Example of IP Targeting
A university shows digital ads to households within 20 miles of campus using IP targeting.
Related Words to IP Targeting: Geo-targeting, programmatic ads, location-based marketing, personalization
10. Instant Experience Ads
What are Instant Experience Ads?
Full-screen, interactive mobile ads on Facebook (formerly called Canvas Ads).
Brief Explanation of Instant Experience Ads
They act like mini-microsites inside Facebook—immersive, fast-loading, and highly visual.
Example of Instant Experience Ads
A fashion brand uses an Instant Experience Ad where users can swipe through lookbooks and tap to shop.
Related Words to Instant Experience Ads: Facebook Ads, mobile advertising, interactive ads, social commerce
Conclusion
That completes our journey through Digital Marketing Terms starting with “I.”
From Impressions and Influencer Marketing to Interactive Content and Intent-Based Marketing, these terms show how brands attract attention, measure visibility, and tailor engagement.
Stay tuned for the next letter in our A to Z Digital Marketing Glossary series!
