Digital Marketing Terms Starting with Letter ‘B’
Digital marketing can feel like a maze of jargon, but once you start breaking it down letter by letter, it becomes much easier to understand. In this post, we’re exploring terms that start with the letter “B”—from Backlinks to Bidding Strategy.
Each of these terms plays a role in how brands drive traffic, optimise performance, and connect with audiences. As always, we’ll keep it simple, give real-world examples, and make sure even beginners can follow along.
1. Backlinks
What is a Backlink?
A backlink is a link from one website that points to another.
Brief Explanation of Backlinks
Think of backlinks like votes of confidence. When other sites link to your content, search engines see it as a sign that your content is valuable.
Example of a Backlink
A popular marketing blog links to your article on SEO tips. This link helps improve your site’s authority in Google’s eyes.
Related Words to Backlinks: Domain authority, link building, inbound links, SEO ranking
2. Banner Ads
What is a Banner Ad?
A visual advertisement—usually image-based—displayed on websites to promote products or services.
Brief Explanation of Banner Ads
It’s like placing a digital billboard on someone else’s site. Eye-catching banners draw attention and drive clicks.
Example of a Banner Ad
You see a rectangular ad promoting a holiday sale while reading an online news article—that’s a banner ad in action.
Related Words to Banner Ads: Display ads, ad creatives, impressions, click-through rate
3. Black Hat SEO
What is Black Hat SEO?
Unethical SEO practices aimed at manipulating search engine rankings.
Brief Explanation of Black Hat SEO
It’s like trying to cheat on an exam—using tricks that go against the rules to get ahead, but risking punishment.
Example of Black Hat SEO
Using hidden text stuffed with keywords or buying backlinks in bulk—both can lead to Google penalties.
Related Words to Black Hat SEO: Google penalties, spammy links, cloaking, keyword stuffing
4. Bounce Rate
What is Bounce Rate?
The percentage of users who visit a site and leave without interacting.
Brief Explanation of Bounce Rate
Imagine walking into a store, looking around, and immediately leaving. That’s what a bounce is on a website.
Example of Bounce Rate
A user lands on a blog post but doesn’t click anything and exits in 10 seconds—it increases the bounce rate.
Related Words to Bounce Rate: Dwell time, user engagement, page views, session duration
5. Brand Awareness
What is Brand Awareness?
How well people recognise and recall your brand.
Brief Explanation of Brand Awareness
It’s like how you instantly recognise the Coca-Cola logo—even if you don’t see the name.
Example of Brand Awareness
Running social media campaigns to introduce your brand name and logo to a new audience builds awareness.
Related Words to Brand Awareness: Brand recall, visibility, top-of-mind, recognition
6. Buyer Persona
What is a Buyer Persona?
A fictional profile that represents your ideal customer.
Brief Explanation of Buyer Persona
Think of it like creating a character sketch for your dream customer—what they do, what they care about, and how they behave online.
Example of Buyer Persona
“Techie Tanya,” a 28-year-old digital marketer who loves automation tools and shops online after work.
Related Words to Buyer Persona: Target audience, customer profile, segmentation, behavioural insights
7. Behavioral Targeting
What is Behavioral Targeting?
A way to deliver ads based on a user’s past actions, such as sites visited or products viewed.
Brief Explanation of Behavioral Targeting
It’s like remembering what someone likes and showing them more of it. Ads get smarter the more they learn about a user.
Example of Behavioral Targeting
You browse running shoes on a sports website. Later, you see ads for those exact shoes while watching YouTube.
Related Words to Behavioral Targeting: Retargeting, interest-based ads, cookies, personalised marketing
8. Breadcrumbs
What are Breadcrumbs?
A navigation aid that shows users their path or location within a website.
Brief Explanation of Breadcrumbs
Just like leaving breadcrumbs on a trail to find your way back, websites use breadcrumb links to help users move through pages.
Example of Breadcrumbs
On a product page, you see: Home > Shoes > Running > Men’s. Clicking on “Shoes” takes you back to the category.
Related Words to Breadcrumbs: Site structure, internal linking, user navigation, UX
9. Broad Match
What is Broad Match?
A keyword match type in paid search that allows your ads to show for related or similar searches.
Brief Explanation of Broad Match
It’s like casting a wide net. You don’t need exact keywords—Google shows your ad for related phrases too.
Example of Broad Match
You bid on “digital camera,” and your ad appears for “best cameras for beginners” or “buy DSLR online.”
Related Words to Broad Match: PPC, keyword matching, search terms, ad relevance
10. Bidding Strategy
What is a Bidding Strategy?
The method used in paid advertising to set how much you’re willing to pay for ad placements.
Brief Explanation of Bidding Strategy
It’s like setting your budget at an auction. You decide how aggressive or conservative you want to be.
Example of Bidding Strategy
A company uses “Target CPA” bidding to keep their cost per acquisition within a set limit on Google Ads.
Related Words to Bidding Strategy: Google Ads, auction model, cost per click, ad budget
Conclusion
And there you have it—10 powerful “B” terms every digital marketer should know. From building backlinks to understanding buyer personas, these concepts are essential for crafting smarter strategies and better campaigns.
Want to keep learning?
Explore our [A to Z Digital Marketing Glossary] and expand your marketing vocabulary—one letter at a time!
