ROHAN JAWAL
About me
SEO & Digital Marketer
I am an SEO professional with experience across diverse industries, including BFSI, eCommerce, retail, and advertising.
Over the years, I have worked on scaling organic traffic, improving search rankings, and implementing data-driven strategies to drive business growth.
My expertise lies in technical SEO, content strategy, and analytics, ensuring that brands maximize their digital presence effectively.
My journey in
SEO & Digital Marketing
2015
Exploring Advertising, Event Management & Film Industry
Pursued BMM (Advertising specialization) while working with advertising agencies and event management companies. Handled event planning, coordination, and execution, managing everything from logistics to client requirements. Simultaneously worked on projects in the film industry, balancing creativity with real-world experience.
2018
Graduation & Continued Industry Experience
Completed my degree while continuing to work in event management and film-related projects. These years were filled with on-ground execution, client management, and operational challenges. The struggle was real, but it helped in understanding audience behavior, marketing execution, and campaign planning.
2019-2021
Entry into SEO & Digital Marketing
Started my SEO career in 2019 with Mobaccs India, focusing on eCommerce SEO, including on-page optimisation, keyword research, and link-building. Gained hands-on experience in technical SEO, site audits, schema implementation, and product/category page optimisation. Strong understanding of search engine algorithms, crawlability, and user engagement strategies to drive traffic and conversions.
2021-2022
Started working with Commerce Pundit, on multiple USA-based eCommerce brands. This role involved international SEO strategies, content marketing integration, and technical site migrations. Focused on improving organic traffic, rankings, and lead generation for global clients.
2023
Took on a leadership role, managing a team of SEO specialists while overseeing SEO tools, automation, and enterprise SEO strategies. Worked on refining reporting processes, optimizing workflows, and implementing AI-driven SEO techniques to improve efficiency.
2024
Moved into the BFSI sector, managing end-to-end SEO for some of India’s top financial brands at Performics India. Focused on ranking high-volume finance keywords, building domain authority, and solving complex technical SEO issues specific to the financial space. Worked closely on content strategy, core web vitals, and compliance-focused optimisation to improve both visibility and trust signals in search results.
Present
Driving Organic & Cross-Channel Growth for a Financial Marketplace Brand
Currently leading SEO, ASO, and domain ecosystem optimisation, while also contributing to broader digital growth initiatives across email automation, app marketing, and analytics. Actively working with tools like AppsFlyer, CleverTap, and App Radar, and exploring BI tools and AI-led strategies to scale performance across the funnel.
Certifications
